It’s paradoxical but true: in today’s world, a website is the most concrete point of contact that many businesses and organisations have with the world, and some of them use their website to potent effect. But a site that is poorly conceptualised or executed, with a structure that is not welcoming, up-to-date or user-friendly, has broken links or dysfunctional elements, or contains text with awkward phrasing, errors or typos, makes that contact jarring and diminishes the site visitor’s impression, even if it’s only at an unconscious level. And it's often difficult for people within the organisation to gain the eagle's-eye perspective needed to spot these issues.

Has reading this made you feel a little uncomfortable about your own website? Do you know that it’s not the powerful marketing tool you’d hoped it would be, but you aren’t sure how to go about remedying that, so you do nothing and try not to think about it too often? Or are you perhaps aware that you really should have a website, but just don’t know where to start putting together inviting, meaningful content in a structure that makes intuitive sense to visitors?

There are two main ways in which I help clients with their websites.

Review and possible update or revamp of existing website

During the diagnostic phase of this process, I explore the website at depth and compile a detailed report on it. I comment on aspects such as overall impression, website structure and navigation, layout and visual impact, functionality and usefulness of the interactive components of the website, language use and clarity of messaging. I identify problem areas and recommend ways of tackling them.

You can then either work on the problem areas yourself or make use of my services to edit and repurpose or overwrite existing content, or to create new content as needed.

Read this to find out what I do when I review a client’s website.

New website

Whether you’re making your first foray into the online world or want to overhaul a website that is not delivering what you’d hoped for, I can work with you to conceptualise your website and create the content and messaging to feature on it. (Note that I’m a web content developer, not a web designer; I work with ideas, structure and text, not the design elements of a website, although I can update and edit web text.)